Besides SEO, I work quite a bit with social media. Our company is working very hard to integrate our clients into social media. The process is much more complicated than I thought it would be. Finding the right media to use and figuring out the best possible solutions take a lot of time and effort.

We have a social media task force at work and a couple of times every month we have what has been dubbed, Social Socials. These are brainstorming meetings where we discuss our clients involvement with social media. We also use these meetings as a way to stay on top of the ever-changing social world. Everyone is supposed to bring something new to the table at each meeting for discussion. I think this is a fantastic way to keep on top of the game.

After our last meeting, I came across a post detailing predictions for social media in 2009. I thought this article hit on a lot of importnat trends we are starting to see in social media. It is just amazing at how quick the social world is evolving. My full response to the article and my thoughts on social media in general can be found on the ExpertSEM blog. I thought I would hightlight my two main points here.

• Stringing a company across multiple social media may do more harm than good. Finding a few media that work effectively and that the company understand will be more productive.
• Full blown interaction is going to be crucial. Having a way for people and companies to interaction between different media through one platform is going to create a better user experience and be easier for a company to maintain.

Regardless of where social media heads, one thing is always going to remain the same (in my humble opinon).  People are going to look for that human element.