When I joined Twitter I immediately began searching for PR Professionals to follow with the hopes of listening and learning. David Alston was one of those professionals I ‘followed’ and for good reason. He is the VP of Marketing at Radian6 and considered “a leader in the field of social media measurement.”

Alston was a recent “Guest Genious” at Gas Pedal’s You Can Be a Word of Mouth Marketing Supergenious where he discussed understanding the social media process. He emphasizes 6 steps to navigating the social media waters.

I thought this was an interesting post and he hit the steps head on. The analogy he offers is perfect – the new kid at school. Definitely interesting reading material.